Back to the Drawing Board

After I developed my crab logo idea further and experimented with it by playing around with size, positioning, color, etc. on business cards, envelopes, and letterheads, I wasn't completely satisfied with it.  It was a cute idea, but the other direction that I was originally thinking about when deciding between the crab idea or another one was really pretty and curly typography of my name that would serve as a wordmark, or a text-only typographic treatment of my name that would serve as my logo itself.  Since I didn't seem too happy with the final results of my crab logo, I decided to go in a completely different direction and start from scratch, YET AGAIN.  I am running out of time but I am going to put in numerous hours this week to get some good results that I am finally happy with.  I can't just use a mediocre brand identity to represent myself for the next year or two.  I won't be happy every time that I look at it and I won't feel confident every time I apply somewhere or show anyone my branding.  Most importantly, I won't get NOTICED by potential employers if I do not stand out and have something spectacular and original.

So, I have decided to go back to playing around with the other idea of using my name as a wordmark.  I have sketched out several different versions of curly, flowy, circular, hand-written fonts of my name.  Some stand alone, some are accompanied by a little design, and some are placed within some type of border or shape.  What I am primarily aiming for is a sophisticated and neat look.  The colors that I am thinking about using are black and white.  Black and white together and alone looks so simple, yet elegant and sophisticated, while also edgy at the same time.  I am still in the works of playing around with adding one color to the black and white color scheme, which will really make some elements pop.  Also, maybe instead of black I am considering a very very dark gray mud-ish looking color.

So while I work on this brand new identity direction for the rest of the week, here are my previous crab logo ideas on the business cards, envelopes, and letterheads, which I will post in this entry and then ditch the ideas and never look back again.

(note: some of the letterheads have two or three different versions of a header because I was experimenting with different typefaces, colors, and/or positioning)