Thursday, March 6, 2014
I am a Feather
I have finally come up with a totally different logo redesign that I am very pleased with!
I went in a different direction that I was talking about in my previous post where I was going to use a wordmark as my logo that I created based on some curly/handwritten looking typographic elements. I doodled for hours coming up with several different sketches of versions of my name and then I finally narrowed it down to one that I really liked. I liked it because I thought it looked simple, yet elegant and sophisticated, while also feeling personal. I scanned it in, then touched it up in Illustrator for hours, and left it clean yet not completely perfect looking so you could tell that it was handwritten, which makes it feel more personal and customized to my brand and identity.
My next idea was to compliment my wordmark with a logo/picture that was also drawn/handwritten and curly looking. I doodled for HOURS, combining as many elements from all of my original ideas that I could into one great looking design. Such elements included tribal themes, patterns, flowers, curly and flowy lines and curves, and an actual picture/icon of something that I thought represented me and my personality or meaning in life. The icon that I chose to incorporate all of these elements into is a feather. I chose the feather because it has several meanings that apply to my life. In dreams, feathers mean travel or the ability to move more freely in life. They also are a sign of obedience and serenity. I believe that I am like a feather, constantly moving freely in my life, and by being very independent yet also being able to go with the flow. I absolutely love traveling and taking in the beauty and serenity of the world. I live for adventure and I live my life very spontaneously. As far as being a sign of obedience, I am disciplined, driven, and motivated to perform to the highest of expectations and am able to prioritize needs by balancing my life in order to get all tasks done on time. I have become especially good at prioritizing needs by balancing academic and athletic time commitments throughout my time as a student-athlete in college.
I went in a different direction that I was talking about in my previous post where I was going to use a wordmark as my logo that I created based on some curly/handwritten looking typographic elements. I doodled for hours coming up with several different sketches of versions of my name and then I finally narrowed it down to one that I really liked. I liked it because I thought it looked simple, yet elegant and sophisticated, while also feeling personal. I scanned it in, then touched it up in Illustrator for hours, and left it clean yet not completely perfect looking so you could tell that it was handwritten, which makes it feel more personal and customized to my brand and identity.
Here is the wordmark that I am going to use of my name:
(I think this dark gray/mud color is really growing on me)
My next idea was to compliment my wordmark with a logo/picture that was also drawn/handwritten and curly looking. I doodled for HOURS, combining as many elements from all of my original ideas that I could into one great looking design. Such elements included tribal themes, patterns, flowers, curly and flowy lines and curves, and an actual picture/icon of something that I thought represented me and my personality or meaning in life. The icon that I chose to incorporate all of these elements into is a feather. I chose the feather because it has several meanings that apply to my life. In dreams, feathers mean travel or the ability to move more freely in life. They also are a sign of obedience and serenity. I believe that I am like a feather, constantly moving freely in my life, and by being very independent yet also being able to go with the flow. I absolutely love traveling and taking in the beauty and serenity of the world. I live for adventure and I live my life very spontaneously. As far as being a sign of obedience, I am disciplined, driven, and motivated to perform to the highest of expectations and am able to prioritize needs by balancing my life in order to get all tasks done on time. I have become especially good at prioritizing needs by balancing academic and athletic time commitments throughout my time as a student-athlete in college.
Here is the doodle incorporating all of those elements that I decided to use for my icon/logo:
After scanning it in, I played around with it in Illustrator and Photoshop and turned it into a clean looking design:
Now I need to expand on these ideas and incorporate them into my business cards, envelopes, and letterhead layout designs.
Subscribe to:
Posts (Atom)